Thursday, 8 November 2018
Edgewater Satellite Class Blog Has Moved
Hello Friends and Visitors
Our classroom and our blog has moved. We have moved into a new building and have combined the Edgewter 1, Edgewater 2 and Edgewater 3 classes.
Now we have a new blog. You can check out the latest news at https://sssedgewater.blogspot.com/ or simply enter "Sommerville Edgewater" into most internet search engines to find our new blog. We will leave our old blog open so people can access the learning links, resources and fun memories. We do not post or reply to comments on this old Edgewater 3 Blog. If you want to talk to us come and visit us at ....
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But are creative ads more effective in inspiring people to buy products than ads that simply catalogue product attributes or benefits? Similarly, there is remarkably little empirical research that ties creative messaging to actual sales revenues. Because product and brand managers—and the agencies pitching to them—have lacked a systematic way to assess the effectiveness of their ads, creative advertising has been a crapshoot.
The first time Clairol asked this question in 1957, the answer was 1 to as in, only 1 in 15 people were using artificial hair color. Just 11 years later, the answer was 1 of 2, according to TIME Magazine. The ad was apparently so successful that some states stopped requiring women to denote hair color on their driver's license.
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